Brand/Company: Dentsu America
Employer: Visual Goodness
Role: Senior Art Director (Technical Lead)
Skills: Motion Graphics Animation
Presented with an interesting challenge to "create a website that pushes the boundaries of what's possible with current web technologies", the Visual Goodness team rose to the challenge for Dentsu America. AI, watercolor fish that responded to the user's input, elegant, fullscreen page-to-page watercolor transitions and Papervision 3D content clouds were just a few of the cutting edge features we brought to the table.
As Senior AD and Technical Lead I worked closely with our development team to build an immersive, one-of-a-kind web experience by integrating our design elements with new technologies and animating the transition videos.