Brand/Company: General Motors Corporation
Agency: DIGITAS (NY)
Employer: Visual Goodness
Role: Senior Art Director (Game Lead)
Skills: Asset Design, Sprite Design & Animation, Game Logic Design
In a move to promote the more 'defensive' features of one of its new vehicles, GMC brought on DIGITAS (Boston) , who tapped Visual Goodness, to create a unique 16-bit style football game that would launch during NFL season. We created a game consisting of 3 distinct levels, all of which tied to a particlular vehicle feature.
As Senior AD, I worked with fellow creative lead Mark Rosal on the design and game logic while focusing my skills primarily on sprite development and animation as well as leading the development build.