ABOUT
Greetings, programs.
Hey, I’m DJ. People call me Deej.
I'm an Artist and Technologist at heart. Dreamers dream. Operators operate. I do both, for fun and profit.
I'm currently speed-dating AI, art, the human condition, the planet, politics, the nature of possibility, our collective potential, the before and after, the now, and everything in between. All while trying to make sense of how it all fits together as we head into an exponential future nature never conditioned us for.
I’m currently seeking ways to transform our current ‘situation’ into a collective future of health, safety, curiosity, wonder, and joy.
How I think.
I read rooms for a living. I learned it early in life. Drop me into a complicated situation and I'll tell you what's actually going on: people, dynamics, requirements, tensions, pitfalls, opportunities. I take in the widest view down to the smallest detail, find the true source beneath the surface, then build the plan and run the plays required to arrive at the most game-changing solution.
I’ve done this with two people or two hundred. Expect whiteboards. And post-its. And stickers. And cupcakes.
And whiteboards.
How I work.
I’m not gonna call this my secret sauce, but it’s kinda like… my secret sauce. I run this model in my head all day, every day. And then at night, I sleep…soundly.
1. Attune Identify the signal Assess the requirements, people, & dynamics
2. Align Converge the streams Coalesce the details into a clear path forward
3. Architect Design the solution Craft a plan for efficacy & efficiency
4. Assign Apply the process Implement systems, people, & timelines
5. Activate Execute with purpose Get it done with hyper-focus & flexibility
A quick history.
FOUNDER & PRINCIPAL Future Theory, LLC · 2020 – Present · San Francisco Independent advisory practice. Brand, creative strategy, organizational design, and AI implementation, from C-suite consulting to founder-level partnership.
CHIEF CREATIVE OFFICER Firewood Marketing · 2015 – 2020 · San Francisco Built the global creative team from 30 to over 150 across seven offices. Acquired by S4 Capital for $150M.
VICE PRESIDENT, GLOBAL CREATIVE Epsilon · 2014 – 2015 · San Francisco Led and grew the line of business supporting multiple Google products & programs. Built teams in Dublin and London.
CREATIVE & IxD DIRECTOR Independent · 2011 – 2013 · San Francisco Bay Area Product design and creative leadership across agencies, brands, and technology companies.
EXECUTIVE CREATIVE DIRECTOR iNDELIBLE · 2010 – 2011 · New York Directed a 25-person team at a boutique fashion, cosmetics, and experiential agency.
SENIOR ART DIRECTOR Visual Goodness · 2006 – 2010 · New York Core creative at a technically ambitious studio making award-winning work behind the curtain for major agencies and brands.
BACHELOR OF FINE ARTS University of Massachusetts Amherst Fine Art & Digital Media · Computer Art, 3D Animation & Film
