Agency: DIGITAS (NY)
Employer: Visual Goodness
Role: Senior Art Director (Technical Lead)
Skills: Stop-Motion Animation, Motion Graphics Animation
As Senior AD on this project I was responsible for creating a 'stop-motion' paper animation and leading the development team in the build of an interactive flash module that would be embedded into a microsite on Converse.com.
From the supplied layouts, we designed, printed and photographed the frames of the various paper animation states using a using a makeshift armature and a DSLR tethered to a laptop to more easily control the captures. Once all the frames were shot, we sequenced each of the animation states and cleaned up and aligned the state-to-state transitions in After Effects. Our development team integrated the animations and built the interactive carousel navigation that was shipped to DIGITAS for implementation.