Agency: Tracey Locke
Employer: Visual Goodness
Roles & Skills: Senior Art Director
Skills: Flash Animation
In a unique, spring break promotional piece, a video crew from Visual Goodness, along with lead agency members from Tracy Locke, trekked down to Cancun to shoot a web reality short based around Icebreakers Sours candy. Real spring breakers were cast in the roles and competed in various games and events. At the end of the week a king and queen were chosen by the users to star in the next Sours commercial.
Back in NY, I lead the web team that built the live website, posted the various competition videos and managed the ad campaign that brought users to the site to vote.