← PROJECT AIRFORCE.COM — “IT’S NOT SCIENCE FICTION” CAMPAIGN

It’s not sci-fi, but it’s cool AF.

Working with GSD&M, our team created a site experience for the Air Force "It's Not Science Fiction" recruitment campaign based on their 3 broadcast spots.

As Senior Art Director, I guided, designed, and finalized the UX and UI for the entire site, then worked alongside our 3D artists and developers to keep the experience true to the campaign and make it land as something singular in the digital space yet clearly aligned with the campaign itself. We built a rich, interactive world that pulled the environments and characters into a fully realized space: 3D flythroughs, video content, interactive games, and live advisor chats. Recruitment isn’t glamorous, but it can tell some fascinating stories.

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