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Video
Images
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Highlights
2015: 2 programs, 2 countries
2017: Built Google Cloud marketing plan
2018: 18 programs, 12 countries
Buzz
Marketing Roadmap
Brand Consistency
Creative at Scale
We’ve been with Google Cloud from the beginning, helping them identify initial needs, take stock of the cloud landscape, and craft a road map for the future.
As Google Cloud grew, so did their partnership with Firewood. It isn’t just that we deliver creative. Our embedded teams function as an extension of Google’s product marketing managers—to the extent that we even built their 2017 marketing plan.
Today, the Firewood team is essential to 18 programs, including lead generation and customer marketing. We’re deeply involved in onboarding, lifecycle engagements, and account-based marketing to help engage and grow Google Cloud customers globally.
The experience we bring to the table is part of what makes us so valuable to Google Cloud. Our account, strategy, and creative ops teams help ensure that we understand their business, anticipate their needs, and maximize our own creative resources. This role clarity and focus means we can both mobilize quickly and manage a heavy volume of projects as our partnership continues to grow.
Notes
Developed and executed end-to-end customer journey for Google Cloud. This included the development of templates, brand guides, and creation of all hyper-targeted email messaging—all with a comprehensive automation and A/B testing strategy. Developed customer profile builder, attribute tracking and product solution mapping strategy. Integrated ML models to ensure maximum profitability.
In addition, developed and executed all drumbeat and triggered messaging from the Cloud newsletter to product updates, and developed beta version of the self-service learning hub.