← PROJECT ICEBREAKERS SOURS LIVE CAMPAIGN

Sweet & sour summer reality.

For a spring break promotion, a video crew from Visual Goodness and lead agency members from Tracy Locke trekked down to Cancun to shoot a web reality short built around Icebreakers Sours candy. Real spring breakers were cast in the roles and competed in games and events, and at the end of the week users voted a king and queen into the next Sours commercial.

Back in New York, I led the Creative and Dev teams that designed, wrote, and built the live website, posted each competition video as it came in, and managed the ad campaign that drove users to the site to vote.