New Work Title
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SPECS
Video
Images
Notes
Highlights
448 client-facing docs in 4 weeks
Involved 12 product marketers
4K sales people globally access hub
Buzz
Project Management
Brand Consistency
Fast Turnaround
LinkedIn is the world’s largest professional network, with more than 610 million users in more than 200 countries. Its 4,000 reps needed a one-stop shop for sales content.
The library lacked consistency in look and feel, tone, and info. Additionally, things were hard to find and nothing was ready to put in front of potential clients.
LinkedIn asked Firewood to architect and create a Global Sales Content Hub where the sales team could easily find and download client-ready content. We had to create the content as well as build the hub. We also had to implement new brand guidelines, and do it all in four weeks!
Working with 12 product managers, we helped curate, standardize, and design over 1,000 pages of content. And, with our production team in Mexico City, we used a senior creative as a brand steward and managed deliverables with a team of account managers. The Global Sales Content Hub launched on time, on budget, and on point.