← PROJECT RIMROCKA PITCH

A manufactured massacre.

Pitching an update to the 80s-era basketball brand, iNDELIBLE turned the old RimRocka game into a hyperactive, ultra-brutal experience worthy of the post-apocalypse itself. Thunderdome-style baller events, a pile of product designs, and some genuinely edgy social campaign work demonstrated how RimRocka earned its hyped-up slogan: "It's Not Just a Game, It's a Massacre.”

As ECD, I led the pitch, guiding the copywriters and production team while designing the work that carried it.