← PROJECT TECHNOMARINE — OCEAN ADDICT PITCH
You will be addicted.
We pitched a campaign built on the idea of the Ocean Addict, where power and style corrupt even the most innocent of individuals on the high seas, and on and off the web.. Gamified cross-platform scavenger hunts, live ocean-going parties and events, and brand and style ambassadors posed as sleeper agents in major cities, waiting to stage the next great Ocean Addict spectacle, were a few of the concepts thrown into the mix.
As ECD, I led the pitch and designed the concepts, steering the copywriters and production team as the idea sprawled across platforms.