← PROJECT LAURA MERCIER — WHAT IS FLAWLESS? CAMPAIGN

Flawless. Experience.

We created a web experience to complement the Laura Mercier "What is Flawless?" broadcast and print campaign.

As ECD, I created the designs and led the development of the site, which consisted of a navigable grid of interactive makeup palettes. The palettes pulled broadcast videos, products, sponsorships, and events into an ever-evolving space where users could explore and share their own idea of what flawless meant to them. It was part interface, part experience, with live content continually updating over the course of its life.