APPROACH

I led the piece from concept through final cut, overseeing design and motion graphics and guiding the production team. We sent a crew from NYC to LA, hired actors, and shot a pile of raw footage, then sent it back to the NYC team where I managed the production and delivery of the final pitch output: animating, cutting, and shaping it. Total time from wheels down to delivery was about a week. A shoe built for speed, with a matching production pace.