APPROACH

I created the collateral for the show's fictitious centerpiece, Odysseus Goode, an over-the-top, pseudo-spiritual pop culture phenomenon elevated to cult status by his outlandish words and actions. I designed an 18' x 10' vinyl print depicting the larger-than-life character rising from a nuclear mushroom cloud over a cityscape, adorned with millions of hysterical would-be followers and choirs of angels. Beside it, an LCD display ran Goode's latest tweets from a real Twitter account written by iNDELIBLE creatives, so the character never stopped providing his “wisdom” to the masses. I then spent two days with a hybrid crew of iNDELIBLE staff and production hands building and installing the show in the gallery. Apparently, false prophets don't hang themselves.